Individuals who take steps to improve their health are being offered a whole life insurance plan that rewards them. Responding to consumers' rising demand for their insurance companies to focus more on preventative health measures, Manulife has expanded its behavioural insurance program, ‘Manulife Vitality,’ to its core product line, ‘Manulife Par,’ increasing the access to ‘Manulife Vitality’ for everyday Canadians to help people live longer, healthier, better lives.
Individuals who take steps to improve their health are being offered a whole life insurance plan that rewards them. Responding to consumers' rising demand for their insurance companies to focus more on preventative health measures, Manulife has expanded its behavioural insurance program, ‘Manulife Vitality,’ to its core product line, ‘Manulife Par,’ increasing the access to ‘Manulife Vitality’ for everyday Canadians to help people live longer, healthier, better lives. Its data reveals that 68% of Canadians believe insurance companies should focus more on preventative health measures and two in three want to be rewarded for their healthy behaviours," says Paul Savage, head of individual insurance at Manulife Canada. Launched in 2016 to take a proactive interest in our customers' well-being, the program helps Canadians improve their overall health through a science and technology-based program that provides tools, resources, education, and rewards to people for the everyday steps they are taking to live longer and better lives.
