Survey shows companies shifting focus to quality and KPIs, valuing breaks for better efficiency
A survey conducted by the jobs and professional networking platform apna.co, as reported by the Economic Times, unveils a transformative approach towards measuring productivity among companies in India.
The findings show that 70 percent of businesses are shifting their focus from traditional time-based metrics to quality of work and key performance indicators (KPIs), such as targets and project completion rates, as the primary benchmarks for productivity.
Furthermore, the survey, which encompassed responses from over 5,000 companies across a variety of industries, reveals a significant consensus on the importance of breaks for enhancing workplace efficiency.
A notable 90 percent of employers acknowledge the value of taking breaks, with 13 percent underlining the essential role of encouraging regular breaks and leaves in boosting productivity.
Nirmit Parikh, the founder, and CEO of apna.co, stressed the importance of effective workplace communication and a positive work environment.
He stated, “In today’s fast-paced work environment, effective workplace communication and a positive work environment are paramount for fostering productivity.”
Parikh further elaborated, “Our survey also observed a fundamental change in the perspective of employers who are addressing productivity killers and embracing strategies to foster a positive and efficient work culture by focusing on high-quality work instead of mere time-punching, encouraging breaks and leaves.”
The survey indicates a growing preference among employers for in-office work with 60 percent believing that employees tend to be more productive while working from the office.
This marks a significant shift in employer preferences, moving away from the remote work trends that had become more prevalent.
Despite this, opinions on the most effective work arrangements vary; only 12 percent favor fully remote work, whereas around 28 percent consider a hybrid model of remote and in-office work to be the most productive approach.
Additionally, the report highlights that poor communication, and an unhealthy work environment are believed by seven out of 10 employers to adversely affect productivity within an organization.
To combat potential productivity issues, over 42 percent of employers are focusing on fostering a supportive work culture to prevent burnout, and 34 percent underscore the importance of recognizing achievements among their workforces.
