GreenShield folds EFAP, SAP, and digital therapy into expanded mental health offering
GreenShield is expanding its role as a mental health payer-provider by buying Kii Health’s Canadian mental health services segment, adding EFAP, SAP, and digital therapy to its national platform for plan sponsors.
The acquisition covers Kii Health’s Employee and Family Assistance Program (EFAP), Student Assistance Program (SAP), CBT Associates, and Therapist Assisted Internet-Delivered Cognitive Behavioural Therapy (TAiCBT) services, including the MindBeacon digital therapy platform.
GreenShield says the move strengthens GreenShield Health’s mental health capabilities and extends its footprint across Canada, with notable growth in Western Canada and Quebec.
Zahid Salman, president and CEO of GreenShield, called the acquisition “an important step” in the company’s “integrated coverage and care strategy.”
He said it will expand GreenShield’s mental health services, support new care delivery models and help provide more connected support to Canadians nationwide.
GreenShield is positioning the deal as a response to growing demand for mental health support.
One in three Canadians would leave their job for better benefits, and two in three have faced a mental health challenge in the past year.
By combining GreenShield’s coverage and care capabilities with Kii Health’s mental health offerings, the organization aims to increase access to integrated support at work, school and at home.
The acquisition also targets youth and post-secondary students.
As a non-profit, GreenShield reinvests its excess earnings and redeploys its service capabilities to improve health outcomes for underserved communities, with youth mental health identified as a key priority.
Adding Kii Health’s Student Assistance Program will feed into GreenShield’s Youth Mental Health Ecosystem by deepening clinical expertise, extending reach across post-secondary campuses, and enabling earlier intervention and more seamless navigation for students.
All acquired services will be integrated into GreenShield+, the organization’s digital health and benefits platform, to streamline navigation across benefits, therapy and support services, create a unified GreenShield-branded experience, and improve continuity of care for members and clients.
Joe Blomeley, executive vice president and head of GreenShield Health, said integrating Kii Health’s capabilities and practitioner network with GreenShield’s payer-provider platform will create “a stronger, more connected pathway to care.”
Karen Adams, CEO of Kii Health, said the team’s work will continue within GreenShield and that moving its EFAP and TAiCBT services under GreenShield will support clients, practitioners and partners while expanding access to services.
